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Where we treat you like family

I wanted to take a moment to introduce myself. I am so excited to have been chosen by Dr. Pritz to take over his office in South Bound Brook! A lifelong resident of New Jersey, I was born in Rahway and grew up in Princeton Junction. I graduated from West Windsor-Plainsboro High School, and then enrolled in Dickinson College in Carlisle, PA.  I attended the University of Pennsylvania School of Dental Medicine in Philadelphia where I completed my Doctorate of Dental Medicine (DMD) in 1993. I joined Rahway Dental Group in 1993 and became a partner in 1994. In 1997, I also joined the Dental Division of Robert Wood Johnson Hospital at Rahway. I am a member of American Dental Association, New Jersey Dental Association, Union County Dental Society, and I was recently awarded a Fellowship of the Academy of General Dentistry (FAGD) in 2017.


I have always been focused on reaching out to communities in need. When I first became a dentist, I worked with terminally ill patients at an AIDS Hospice in New York City, where I provided pro bono dental care. Later in my career, I went on to establish and volunteer at a dental clinic and orphanage in Criscior, Romania. Then from 2008 until 2016, I volunteered as a mentor to at-risk youth for Urban Impact. I also helped to establish a dental clinic in association with the Zarephath Health Center, where I continue to serve families by operating a free dental clinic. With a heart for adoption and foster care, my wife and I founded, Miriam's Heart-a local non-profit that serves adopted and foster children and their families.


As for the office, let me start with the things that are staying the same:

  • Location and phone - The office location will remain the same, as will the phone number. Call us today with all of your dental needs. We are seeing and scheduling patients now.  Set-up your free consultation!

  • Compassionate care - You will continue to receive the personalized dental care that you are accustomed to.


And this is what we’re changing:

  • Our name - We’re making this about you! We are your neighborhood dentist and privileged to call the practice South Bound Brook Dental (SBB)!

  • Digital upgrade - We will offer digital x-rays and chartless patient management systems. Digital x-rays allow for better diagnostic ability and decreased exposure to radiation. Once on the screen, digital x-rays can be enlarged or magnified for a better visual of the tooth's structure. We will also be bringing a chartless patient management system - both are better for the environment, and will improve your experience at the dentist.

  • Hygiene - We’re hiring a friendly and skilled hygienist to provide you with professional teeth cleanings.

  • Design  - We’re refreshing the waiting and patient serving areas, replacing equipment and sprucing the place up a bit. We can’t wait for you to see it  - we will be finished this Spring!

  • Panorex x-ray - We’re installing a digital panoramic x-ray machine for full mouth imaging and comprehensive diagnosis ability.

  • Insurance - We're participating with major insurance companies and also offering the SBB Smile Club!

  • Connect - Visit our website: and Facebook page: to stay connected with us in new and convenient ways! Stay updated about our upcoming Open House and other news and events.

  • Dr. O & team- I am honored to take over as your new doctor and am hand-selecting the team to work alongside me at SBB! I am experienced, gentle and down-to earth, just like Dr. Pritz.


We’re grateful to get to know you! Feel free to stop by the office to connect with us! Last but not least, as much as I love being a dentist, I am most proud to call myself a husband and dad to my five amazing kids. My wife, Elizabeth would probably tell you I most enjoy watching (aka napping) during a good ball game on a Sunday afternoon or a day spent at the shore; and she would be right. My family and I live right here in Somerset County, New Jersey. We look forward to meeting you and treating you like family!


Very truly yours,


Dr. James Occhipinti, DMD, FAGD

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